ABC Fitness Solutions acquires Replify

AUGUST 21, 2026

ABC Fitness Solutions (Thoma Bravo) acquires Replify

TARGET

AI receptionist and sales agent software for multi-location gyms, fitness studios, and wellness facilities, automating inbound and outbound member communications via phone, text, email, and chat.

Ownership	VC-backed
Investors	Aglae Ventures, Vertical Venture Partners
Capital raised	$6.7 million
Headcount	12 FTEs
Headquarters	Seattle, Washington
Sell-side advisor	—

ACQUIRER

ABC Fitness Solutions

Fitness industry software platform serving more than 30,000 businesses and 40 million members worldwide

Ownership	PE-backed
Parent	Thoma Bravo
Investors	Thoma Bravo, New Heights Capital, Northwood Ventures
Capital raised	$716M
Headcount	~2,000 FTEs
Headquarters	Frisco, Texas
Buy-side advisor	—

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ABC Fitness Solutions -> Replify  (2026-08-28)
add_on | Hospitality/Restaurants | announced
Target: AI receptionist and sales agent software for multi-location gyms, fitness studios, and wellness facilities, automating inbound and outbound member communications via phone, text, email, and chat.
Website: replify.ai | Buyer site: abcfitness.com
HQ: Seattle, Washington | Ownership: vc-backed | Buyer sponsor: Thoma Bravo | Buyer ownership: pe-backed
Advisors - not yet credited
Source: Thematic - https://thematichq.com/software/d/abc-fitness-solutions-replify.html

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