Headlight Partners invests in RepSpark

AUGUST 14, 2026

Headlight Partners invests in RepSpark

TARGET

B2B wholesale e-commerce platform for specialty sport, golf, outdoor, and lifestyle apparel brands, enabling digital ordering, product customization, digital catalogs, and AR management for brands selling through specialty retailers.

Deal value	$22M invested
Ownership	Founder-owned · SaaS Capital (debt)
Headquarters	Anaheim, California
Sell-side advisor	—

INVESTOR

Headlight Partners

Growth equity firm investing in B2B software companies in the lower middle market

Headquarters	Charlotte, North Carolina
Buy-side advisor	—

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Headlight Partners -> RepSpark  (2026-08-21)
growth_investment | Horizontal SaaS | $22 million invested | announced
Target: B2B wholesale e-commerce platform for specialty sport, golf, outdoor, and lifestyle apparel brands, enabling digital ordering, product customization, digital catalogs, and AR management for brands selling through specialty retailers.
Website: repspark.com
HQ: Anaheim, California | Ownership: founder-owned
Advisors - not yet credited
Source: Thematic - https://thematichq.com/software/d/headlight-partners-repspark.html

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