Instacart acquires Arpalus

AUGUST 13, 2026

Instacart acquires Arpalus

TARGET

AI-powered computer vision software that turns smartphone video scans of store shelves into real-time inventory and shelf-compliance data for grocery retailers and CPG brands.

Ownership	VC-backed
Investors	Israel Innovation Authority, True Global Ventures, Duo Partners Fund, Techstars Ventures, LeadX Capital Partners +3 more
Capital raised	~$5M
Headcount	~25 FTEs
Headquarters	Netanya, Israel
Leadership	Ofir Zilberberg, CEO
Sell-side advisor	—

ACQUIRER

Instacart

Publicly traded grocery technology company (NASDAQ: CART) operating an online grocery marketplace and retail technology platform across North America.

Ownership	Publicly traded (NASDAQ: CART)
Investors	Sequoia Capital, D1 Capital Partners, Vanguard Group, BlackRock, Fidelity (post-IPO institutional shareholders)
Capital raised	$2.9B pre-IPO
Headcount	3,265 FTEs
Headquarters	San Francisco, California
Leadership	Chris Rogers, Chief Executive Officer
Buy-side advisor	—

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Instacart -> Arpalus  (2026-09-11)
strategic_acquisition | Supply Chain/Logistics | announced
Target: AI-powered computer vision software that turns smartphone video scans of store shelves into real-time inventory and shelf-compliance data for grocery retailers and CPG brands.
Website: arpalus.com | Buyer site: instacart.com
HQ: Netanya, Israel | Ownership: vc-backed | Buyer ownership: public (NASDAQ: CART)
Advisors - not yet credited
Source: Thematic - https://thematichq.com/software/d/instacart-arpalus.html

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