Nielsen acquires DoubleVerify

● STRATEGIC | MARTECH

AUGUST 7, 2026

Nielsen acquires DoubleVerify

TARGET

Ad fraud detection, viewability and brand-safety verification bought by advertisers, agencies and platforms to prove digital campaign outcomes.

Deal value	$2.15B deal value
Ownership	—
Sell-side advisor	PJT Partners

ACQUIRER

Nielsen

Ownership	—
Buy-side advisor	Barclays

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Nielsen -> DoubleVerify  (2026-08-14)
strategic_acquisition | MarTech | $2.15B | announced
Target: Ad fraud detection, viewability and brand-safety verification bought by advertisers, agencies and platforms to prove digital campaign outcomes.
Website: doubleverify.com | Buyer site: nielsen.com
Advisors - Sell-side: PJT Partners; Buy-side: Barclays
Source: Thematic - https://thematichq.com/software/d/nielsen-doubleverify.html

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