Palo Alto Networks acquires Embrace

● STRATEGIC | DEVTOOLS/INFRASTRUCTURE · Observability & Monitoring

AUGUST 23, 2026

Palo Alto Networks acquires Embrace

TARGET

Real user monitoring (RUM) and mobile observability software, built on OpenTelemetry, that captures 100% of user sessions across mobile and web apps for engineering, SRE, and DevOps teams.

Ownership	VC-backed · New Enterprise Associates, Greycroft, AV8 Ventures (Allianz), Eniac Ventures, Y Combinator
Capital raised	$79.5M
Headcount	~120 FTEs
Headquarters	Culver City, California
Leadership	Eric Futoran, CEO and Co-Founder
Sell-side advisor	—

ACQUIRER

Palo Alto Networks

Publicly traded global cybersecurity platform company offering network security, cloud security, and observability solutions.

Ownership	Publicly traded (NASDAQ: PANW)
Capital raised	$65.7M
Headcount	16,068 FTEs
Headquarters	Santa Clara, California
Leadership	Nikesh Arora, Chairman and CEO Lee Klarich, Chief Product & Technology Officer
Buy-side advisor	—

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Palo Alto Networks -> Embrace  (2026-09-18)
strategic_acquisition | DevTools/Infrastructure | announced
Target: Real user monitoring (RUM) and mobile observability software, built on OpenTelemetry, that captures 100% of user sessions across mobile and web apps for engineering, SRE, and DevOps teams.
Website: embrace.io | Buyer site: paloaltonetworks.com
HQ: Culver City, California | Ownership: vc-backed | Buyer ownership: public (NASDAQ: PANW)
Advisors - not yet credited
Source: Thematic - https://thematichq.com/software/d/palo-alto-networks-embrace.html

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