Par Technology acquires Bridg

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● STRATEGIC | HOSPITALITY/RESTAURANTS · Restaurant Operations

JANUARY 26, 2026

Par Technology acquires Bridg (Cardlytics)

TARGET

Bridg

Customer data provider serving the restaurant industry.

Deal value	$27M purchase price
Ownership	PE-backed · Cardlytics (prior owner); Morpheus Ventures, March Capital Partners, Visa, NextEquity Partners, Mucker Capital
Capital raised	$13M
Headcount	11-50 FTEs
Headquarters	Los Angeles, California
Leadership	Amit Jain, Founder, Chief Executive Officer
Sell-side advisor	—

ACQUIRER

Par Technology

Restaurant technology platform provider

Ownership	Publicly traded (NYSE: PAR)
Headcount	1,809 FTEs
Headquarters	New Hartford, New York
Leadership	Savneet Singh, President & CEO
Buy-side advisor	—

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Par Technology -> Bridg  (2026-09-18)
strategic_acquisition | Hospitality/Restaurants | $27M purchase price | announced
Target: Customer data provider serving the restaurant industry.
Website: bridg.com | Buyer site: partech.com
HQ: Los Angeles, California | Ownership: pe-backed | Seller: Cardlytics | Buyer ownership: public (NYSE: PAR)
Advisors - not yet credited
Source: Thematic - https://thematichq.com/software/d/par-technology-bridg.html

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