Pri0r1ty Intelligence Group PLC acquires Pirkx

● STRATEGIC | HR/PAYROLL

SEPTEMBER 4, 2026

Pri0r1ty Intelligence Group PLC acquires Pirkx

TARGET

Self-serve employee wellbeing and benefits platform offering virtual GP access, counselling, gym discounts, and retail cashback to SMEs, gig economy workers, and contractors.

Revenue	£554,584 (year ended 30 April 2025)
Ownership	VC-backed
Investors	1818 Venture Capital, Capital Pilot Boost Fund, Joyance Partners, Love Ventures, NoBa Capital, Vala Capital +1 more
Capital raised	£5.4M
Headcount	11-50 FTEs
Headquarters	London, United Kingdom
Leadership	Stella Smith, Founder & CEO
Sell-side advisor	—

ACQUIRER

Pri0r1ty Intelligence Group PLC

AIM-listed AI-focused SaaS platform delivering growth solutions — data, AI, and marketing services — to SMEs across sports, entertainment, and now wellbeing sectors.

Deal value	£50,000 cash purchase price
Ownership	Publicly traded (AIM: PR1)
Headquarters	London, United Kingdom
Leadership	Rory Maxwell, Chief Executive Officer
Buy-side advisor	—

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Pri0r1ty Intelligence Group PLC -> Pirkx  (2026-09-11)
strategic_acquisition | HR/Payroll | £50,000 cash plus capped 4% royalty on revenue for five years (cap: £350,000) purchase price | closed
Target: Self-serve employee wellbeing and benefits platform offering virtual GP access, counselling, gym discounts, and retail cashback to SMEs, gig economy workers, and contractors.
Website: pirkx.com | Buyer site: pri0r1ty.com
HQ: London, United Kingdom | Ownership: vc-backed | Buyer ownership: public (AIM: PR1)
Advisors - not yet credited
Source: Thematic - https://thematichq.com/software/d/pri0r1ty-intelligence-group-plc-pirkx.html

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