Salesforce acquires Contentful

● STRATEGIC | MARTECH

AUGUST 15, 2026

Salesforce acquires Contentful

TARGET

API-first headless CMS and composable content platform enabling enterprise marketing, commerce, and digital teams to manage and deliver structured content across web, mobile, email, and other channels.

Deal value	$1B–$1.5B (reported, not officially disclosed) purchase price
Ownership	VC-backed · Tiger Global Management, Sapphire Ventures, Benchmark, Balderton Capital, General Catalyst +4 more
Capital raised	$333M
Headcount	1,043 FTEs
Headquarters	Berlin, Germany
Sell-side advisor	—

ACQUIRER

Salesforce

AI CRM and enterprise cloud software platform

Ownership	—
Buy-side advisor	—

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Salesforce -> Contentful  (2026-08-21)
strategic_acquisition | MarTech | $1B–$1.5B (reported, not officially disclosed) purchase price | announced
Target: API-first headless CMS and composable content platform enabling enterprise marketing, commerce, and digital teams to manage and deliver structured content across web, mobile, email, and other channels.
Website: contentful.com | Buyer site: salesforce.com
HQ: Berlin, Germany | Ownership: vc-backed
Advisors - not yet credited
Source: Thematic - https://thematichq.com/software/d/salesforce-contentful.html

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