ServiceNow acquires Sweep

● STRATEGIC | HORIZONTAL SAAS · Low-code & Automation

SEPTEMBER 4, 2026

ServiceNow acquires Sweep

TARGET

Agentic workspace that maps Salesforce and HubSpot metadata in real time, enabling revenue operations teams to document, govern, and automate GTM processes without code.

Deal value	Hundreds of millions
Ownership	VC-backed · Insight Partners, Bessemer Venture Partners
Capital raised	$46M
Headcount	51-200 FTEs
Headquarters	Tel Aviv, Israel
Leadership	Ido Gaver, Co-Founder and CEO
Sell-side advisor	—

ACQUIRER

ServiceNow

cloud-based AI platform that automates and orchestrates enterprise workflows across IT, HR, customer service, and security for large organizations

Ownership	Publicly traded (NYSE: NOW)
Headcount	29,187 FTEs
Headquarters	Santa Clara, California
Leadership	Bill McDermott, Chairman and CEO
Buy-side advisor	—

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ServiceNow -> Sweep  (2026-09-18)
strategic_acquisition | Horizontal SaaS | hundreds of millions | announced
Target: Agentic workspace that maps Salesforce and HubSpot metadata in real time, enabling revenue operations teams to document, govern, and automate GTM processes without code.
Website: sweep.io | Buyer site: servicenow.com
HQ: Tel Aviv, Israel | Ownership: vc-backed | Buyer ownership: public (NYSE: NOW)
Advisors - not yet credited
Source: Thematic - https://thematichq.com/software/d/servicenow-sweep.html

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