Snowflake acquires Observe

JANUARY 8, 2026

Snowflake acquires Observe

TARGET

Cloud-native observability platform that analyzes logs, metrics, and traces stored in Snowflake for enterprise IT and engineering teams.

Ownership	VC-backed
Investors	Sutter Hill Ventures, Madrona Ventures, Snowflake Ventures, Capital One Ventures, Alumni Ventures, Evolution Equity Partners +1 more
Capital raised	$393M
Headcount	229 FTEs
Headquarters	San Mateo, California
Leadership	Jeremy Burton, CEO Sanjeev Mohan, Founder and principal (SanjMo)
Sell-side advisor	—

ACQUIRER

Snowflake

Cloud data platform company

Ownership	Publicly traded (NYSE: SNOW)
Headcount	9,060 FTEs
Headquarters	Menlo Park, California
Leadership	Sridhar Ramaswamy, Chief Executive Officer
Buy-side advisor	—

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Snowflake -> Observe  (2026-09-11)
strategic_acquisition | DevTools/Infrastructure | announced
Target: Cloud-native observability platform that analyzes logs, metrics, and traces stored in Snowflake for enterprise IT and engineering teams.
Website: observeinc.com | Buyer site: snowflake.com
HQ: San Mateo, California | Ownership: vc-backed | Buyer ownership: public (NYSE: SNOW)
Advisors - not yet credited
Source: Thematic - https://thematichq.com/software/d/snowflake-observe.html

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