Tenzing acquires Pimcore

AUGUST 27, 2026

Tenzing acquires Pimcore

TARGET

Unified PIM, MDM, DAM, and DXP platform centralising product, customer, and asset data as a single source of truth for enterprise commerce and marketing teams.

Ownership	PE-backed
Prior owner	Nordwind Growth
Investors	Nordwind Growth, Auctus Capital Partners
Capital raised	$15.5M
Headcount	72 FTEs
Headquarters	Salzburg, Austria
Leadership	Dietmar Rietsch, Co-CEO Matthias Blauth, Co-CEO
Sell-side advisor	Raven Partners

ACQUIRER

Tenzing

London-based private equity firm investing in high-growth UK and European technology and tech-enabled services businesses

Ownership	—
Headquarters	London, United Kingdom
Deal lead	Milan Kellner
Buy-side advisor	Houlihan Lokey

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Tenzing -> Pimcore  (2026-08-28)
buyout | Horizontal SaaS | announced
Target: Unified PIM, MDM, DAM, and DXP platform centralising product, customer, and asset data as a single source of truth for enterprise commerce and marketing teams.
Website: pimcore.com | Buyer site: tenzing.pe
HQ: Salzburg, Austria | Ownership: pe-backed | Seller: Nordwind Growth
Advisors - Sell-side: Raven Partners; Buy-side: Houlihan Lokey
Source: Thematic - https://thematichq.com/software/d/tenzing-pimcore.html

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