W.W. Grainger acquires Adroit Worldwide Media

AUGUST 26, 2026

W.W. Grainger, Inc. acquires Adroit Worldwide Media

TARGET

AI and computer vision software for frictionless checkout, automated inventory intelligence, and shelf analytics sold to retailers and industrial supply operators.

Ownership	VC-backed
Investors	Impact Venture Capital, Mark IV Capital, ADM Capital, Datalogic, The Contrarian Group
Capital raised	$45.1M
Headcount	72 FTEs
Headquarters	Aliso Viejo, California
Leadership	Kevin B. Howard, CEO and Co-Founder
Sell-side advisor	—

ACQUIRER

W.W. Grainger, Inc.

broad-line distributor of maintenance, repair, and operating (MRO) products and services for industrial and commercial customers

Deal value	$210M purchase price
Ownership	Publicly traded (NYSE: GWW)
Headcount	~25,000 FTEs
Headquarters	Lake Forest, Illinois
Leadership	D.G. Macpherson, Chairman and Chief Executive Officer
Buy-side advisor	—

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W.W. Grainger, Inc. -> Adroit Worldwide Media  (2026-08-28)
strategic_acquisition | Industrial/Manufacturing | $210 million purchase price | announced
Target: AI and computer vision software for frictionless checkout, automated inventory intelligence, and shelf analytics sold to retailers and industrial supply operators.
Website: smartshelf.com | Buyer site: grainger.com
HQ: Aliso Viejo, California | Ownership: vc-backed | Buyer ownership: public (NYSE: GWW)
Advisors - not yet credited
Source: Thematic - https://thematichq.com/software/d/w-w-grainger-inc-adroit-worldwide-media.html

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