Adobe acquires Rilo

● STRATEGIC | MARTECH

SEPTEMBER 3, 2026

Adobe acquires Rilo

TARGET

AI workflow automation agents for marketing and go-to-market teams that execute competitive intelligence, prospecting, content distribution, and sales-call analysis via natural-language instructions.

Ownership	VC-backed
Investors	Peak XV Partners, DeVC, Day Zero Ventures
Capital raised	$1 million
Headcount	6 FTEs
Headquarters	San Francisco, California
Leadership	Dhruv Jaglan, Co-founder and CEO Georgi Boby, Co-founder
Sell-side advisor	—

ACQUIRER

Adobe

Ownership	Publicly traded (NASDAQ: ADBE)
Headcount	31,360 FTEs
Headquarters	San Jose, California
Buy-side advisor	—

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Adobe -> Rilo  (2026-09-04)
strategic_acquisition | MarTech | announced
Target: AI workflow automation agents for marketing and go-to-market teams that execute competitive intelligence, prospecting, content distribution, and sales-call analysis via natural-language instructions.
Website: getrilo.ai | Buyer site: adobe.com
HQ: San Francisco, California | Ownership: vc-backed | Buyer ownership: public (NASDAQ: ADBE)
Advisors - not yet credited
Source: Thematic - https://thematichq.com/software/d/adobe-rilo.html

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