ServiceNow acquires Sweep

● STRATEGIC | MARTECH

SEPTEMBER 4, 2026

ServiceNow acquires Sweep

TARGET

Agentic workspace that maps Salesforce and HubSpot metadata in real time, enabling revenue operations teams to document, govern, and automate GTM processes without code.

Ownership	VC-backed
Investors	Insight Partners, Bessemer Venture Partners
Capital raised	$46M
Headcount	51-200 FTEs
Headquarters	Tel Aviv, Israel
Leadership	Ido Gaver, Co-Founder and CEO
Sell-side advisor	—

ACQUIRER

ServiceNow

Deal value	Hundreds of millions
Ownership	Publicly traded (NYSE: NOW)
Headquarters	Santa Clara, California
Buy-side advisor	—

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ServiceNow -> Sweep  (2026-09-04)
strategic_acquisition | MarTech | hundreds of millions | announced
Target: Agentic workspace that maps Salesforce and HubSpot metadata in real time, enabling revenue operations teams to document, govern, and automate GTM processes without code.
Website: sweep.io | Buyer site: servicenow.com
HQ: Tel Aviv, Israel | Ownership: vc-backed | Buyer ownership: public (NYSE: NOW)
Advisors - not yet credited
Source: Thematic - https://thematichq.com/software/d/servicenow-sweep.html

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