Adobe acquires Rilo

● STRATEGIC | MARTECH · Sales Enablement

SEPTEMBER 3, 2026

Adobe acquires Rilo

TARGET

AI workflow automation agents for marketing and go-to-market teams that execute competitive intelligence, prospecting, content distribution, and sales-call analysis via natural-language instructions.

Ownership	VC-backed · Peak XV Partners, DeVC, Day Zero Ventures
Capital raised	$1 million
Headcount	6 FTEs
Headquarters	San Francisco, California
Leadership	Dhruv Jaglan, Co-founder and CEO Georgi Boby, Co-founder
Sell-side advisor	—

ACQUIRER

Adobe

sells creativity, document, and digital-experience software to creative professionals, marketers, and enterprises via subscription and cloud platforms

Ownership	Publicly traded (NASDAQ: ADBE)
Headcount	31,360 FTEs
Headquarters	San Jose, California
Leadership	Shantanu Narayen, President and CEO
Buy-side advisor	—

Share deal Copy details View press release ↗

Adobe -> Rilo  (2026-09-18)
strategic_acquisition | MarTech | announced
Target: AI workflow automation agents for marketing and go-to-market teams that execute competitive intelligence, prospecting, content distribution, and sales-call analysis via natural-language instructions.
Website: getrilo.ai | Buyer site: adobe.com
HQ: San Francisco, California | Ownership: vc-backed | Buyer ownership: public (NASDAQ: ADBE)
Advisors - not yet credited
Source: Thematic - https://thematichq.com/software/d/adobe-rilo.html

Spotted an error or advised on this transaction? Claim credit or send a correction

MORE IN MARTECH

Taboola acquires Dianomi Ad Tech & MeasurementSEP 18

Dianomi – native advertising platform placing finance-brand sponsored content on premium publishers including Reuters, CNN Business, and WSJ, serving advertisers such as Charles Schwab, Invesco, and Bank of America. ›

Cyces Inc. acquires Looppanel Market Research & InsightsSEP 16

Looppanel – AI-powered qualitative user research platform offering transcription, thematic analysis, and insight repository tools for UX and product teams ›

xSeek acquires LLMonade SEO & ContentSEP 15

LLMonade – GEO and LLM SEO tools and services that help brands write, revise, and publish content optimized for citation by AI answer engines such as ChatGPT and Perplexity ›

Cemantica acquires Blue Green Ad Tech & MeasurementSEP 14

Blue Green – patented digital customer journey analytics and experience optimization software serving enterprise B2C, B2B, and B2B2C brands in financial services, healthcare, consumer, and technology ›

Monaco acquires Overlayy Sales EnablementSEP 5

Overlayy – Agentic AI copilot for B2B sales reps that analyzes sales conversations to automate account research, meeting prep, and pipeline intelligence; also built SalesQA, a benchmark for evaluating AI on real B2B sales conversations ›

Ilkka Oyj acquires Custobar Marketing Automation & CDPAUG 31

Custobar – customer data platform and marketing automation software for e-commerce and omnichannel retailers, unifying offline and online purchase data for targeted multi-channel campaigns ›

Browse the full register →

SEARCH CONTACT

Thematic is a news publication, not an investment adviser. Nothing here is investment advice or a recommendation to buy or sell any security. Researched and compiled by Thematic; accuracy and completeness are not guaranteed.