Taboola acquires Dianomi

● STRATEGIC | MARTECH · Ad Tech & Measurement

SEPTEMBER 18, 2026

Taboola acquires Dianomi

TARGET

Native advertising platform placing finance-brand sponsored content on premium publishers including Reuters, CNN Business, and WSJ, serving advertisers such as Charles Schwab, Invesco, and Bank of America. Offer terms: £19 million upfront (64p/share), up to £27 million with contingent performance payments (88p/share).

Revenue	£27.4 million (FY 2025)
Ownership	VC-backed · BGF, Beringea, Hemisphere Capital, Proven VCT, Wider Wake Network
Capital raised	$8.7 million
Headcount	52 FTEs
Headquarters	London, United Kingdom
Leadership	Rupert Hodson, Co-Founder & Chief Executive Officer
Sell-side advisor	Panmure Liberum

ACQUIRER

Taboola

Performance advertising and content discovery platform powering native ads across publisher networks via its Realize platform

Ownership	Publicly traded (NASDAQ: TBLA)
Headquarters	New York, New York
Leadership	Adam Singolda, CEO
Buy-side advisor	RBC Capital Markets

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Taboola -> Dianomi  (2026-09-18)
strategic_acquisition | MarTech | announced
Target: Native advertising platform placing finance-brand sponsored content on premium publishers including Reuters, CNN Business, and WSJ, serving advertisers such as Charles Schwab, Invesco, and Bank of America. Offer terms: £19 million upfront (64p/share), up to £27 million with contingent performance payments (88p/share).
Website: dianomi.com | Buyer site: taboola.com
HQ: London, United Kingdom | Ownership: vc-backed | Buyer ownership: public (NASDAQ: TBLA)
Advisors - Sell-side: Panmure Liberum; Buy-side: RBC Capital Markets
Source: Thematic - https://thematichq.com/software/d/taboola-dianomi.html

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