MarketTime acquires 2 unnamed platforms

JANUARY 5, 2026

MarketTime (Hudson Hill Capital) acquires 2 unnamed platforms

TARGET

Aleran's RepDesk and VendorDesk SaaS platforms streamline order management and vendor connectivity for wholesale sales reps and manufacturers.

Ownership	VC-backed
Prior owner	Aleran Software
Investors	Wyncrest Capital
Capital raised	$6.32M
Headcount	23 FTEs
Headquarters	Minneapolis, Minnesota
Leadership	Alex Sayyah, CEO (Aleran Software)
Sell-side advisor	—

ACQUIRER

MarketTime

B2B commerce software platform

Ownership	PE-backed
Parent	Hudson Hill Capital
Investors	Hudson Hill Capital, Crow Holdings
Headcount	137 FTEs
Headquarters	Dallas, Texas
Leadership	Todd Litzman, Chief Executive Officer
Buy-side advisor	—

Share deal Copy details View press release ↗

MarketTime -> 2 unnamed platforms  (2026-09-11)
strategic_acquisition | Horizontal SaaS | announced
Target: Aleran's RepDesk and VendorDesk SaaS platforms streamline order management and vendor connectivity for wholesale sales reps and manufacturers.
Website: aleran.com | Buyer site: markettime.com
HQ: Minneapolis, Minnesota | Ownership: vc-backed | Seller: Aleran Software | Buyer sponsor: Hudson Hill Capital | Buyer ownership: pe-backed
Advisors - not yet credited
Source: Thematic - https://thematichq.com/software/d/markettime-2-unnamed-platforms.html

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