Pipedrive acquires Outfunnel

AUGUST 6, 2026

Pipedrive (Vista Equity Partners) acquires Outfunnel

TARGET

Sales and marketing automation software that syncs customer data in real time between CRMs (Pipedrive, HubSpot, Copper) and marketing platforms (Mailchimp, Klaviyo) for SMB sales and marketing teams.

Ownership	VC-backed
Investors	byFounders, Paua Ventures, SquareOne, Lemonade Stand, Spring Capital +3 more
Capital raised	$1.3M
Headcount	8 FTEs
Headquarters	Tallinn, Estonia
Leadership	Andrus Purde, Co-founder/CEO
Sell-side advisor	—

ACQUIRER

Pipedrive

CRM software company

Ownership	PE-backed
Parent	Vista Equity Partners
Investors	Bessemer Venture Partners, Insight Partners, Atomico, DTCP, Rembrandt Venture Partners
Capital raised	$91.1M
Headcount	1,000 FTEs
Headquarters	New York, New York
Leadership	Paulo Cunha, CEO
Buy-side advisor	—

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Pipedrive -> Outfunnel  (2026-09-11)
strategic_acquisition | Horizontal SaaS | announced
Target: Sales and marketing automation software that syncs customer data in real time between CRMs (Pipedrive, HubSpot, Copper) and marketing platforms (Mailchimp, Klaviyo) for SMB sales and marketing teams.
Website: outfunnel.com | Buyer site: pipedrive.com
HQ: Tallinn, Estonia | Ownership: vc-backed | Buyer sponsor: Vista Equity Partners | Buyer ownership: pe-backed
Advisors - not yet credited
Source: Thematic - https://thematichq.com/software/d/pipedrive-outfunnel.html

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