ProductPlan acquires Winware.ai

JANUARY 12, 2026

ProductPlan (Bow River Capital Partners) acquires Winware.ai

TARGET

AI-native platform that runs AI-moderated B2B research with LinkedIn-verified audiences and synthesizes first-party customer and market insights for product, marketing, and UX teams.

Ownership	Founder-owned
Investors	Oceans Ventures, Lorimer Ventures
Capital raised	$3M
Headcount	12 FTEs
Headquarters	New York, New York
Leadership	Steven Cohn, founder and CEO of Winware.ai
Sell-side advisor	—

ACQUIRER

ProductPlan

Product roadmap and strategy software company

Ownership	PE-backed
Parent	Bow River Capital Partners
Investors	Bow River Capital
Headcount	74 FTEs
Headquarters	Santa Barbara, California
Deal lead	Abdullah Ghuman (Bow River Capital)
Buy-side advisor	—

Share deal Copy details View press release ↗

ProductPlan -> Winware.ai  (2026-09-11)
strategic_acquisition | Horizontal SaaS | announced
Target: AI-native platform that runs AI-moderated B2B research with LinkedIn-verified audiences and synthesizes first-party customer and market insights for product, marketing, and UX teams.
Website: winware.ai | Buyer site: productplan.com
HQ: New York, New York | Ownership: founder-owned | Buyer sponsor: Bow River Capital | Buyer ownership: pe-backed
Advisors - not yet credited
Source: Thematic - https://thematichq.com/software/d/productplan-winware-ai.html

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