Rubicon Technology Partners invests in Procede Software

● GROWTH | AUTOMOTIVE · Dealer Management

JANUARY 29, 2026

Rubicon Technology Partners invests in Procede Software

TARGET

Procede Software provides the Excede dealer management system (DMS) for heavy-duty commercial vehicle dealerships across North America and Australia.

Ownership	Founder-owned
Headcount	51-200 FTEs
Headquarters	Solana Beach, California
Leadership	Larry Kettler, CEO & Chairman
Sell-side advisor	—

INVESTOR

Rubicon Technology Partners

Technology-focused private equity firm

Headquarters	Boulder, Colorado
Deal team	Ben Falloon, Principal
Buy-side advisor	—

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Rubicon Technology Partners -> Procede Software  (2026-09-18)
growth_investment | Automotive | announced
Target: Procede Software provides the Excede dealer management system (DMS) for heavy-duty commercial vehicle dealerships across North America and Australia.
Website: procedesoftware.com | Buyer site: rubicontp.com
HQ: Solana Beach, California | Ownership: founder-owned
Advisors - not yet credited
Source: Thematic - https://thematichq.com/software/d/rubicon-technology-partners-procede-software.html

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