Adobe acquires Semrush

● STRATEGIC | MARTECH

JANUARY 20, 2026

Adobe acquires Semrush

TARGET

SEO, content marketing, and competitive intelligence platform used by digital marketers across industries.

Ownership	Publicly traded
Investors	Greycroft, Siguler Guff & Company, Headline
Capital raised	$40M
Headcount	~1,600 FTEs
Headquarters	Boston, Massachusetts
Leadership	Bill Wagner, Chief Executive
Sell-side advisor	Centerview Partners LLC

ACQUIRER

Adobe

provides creative, document, and digital experience software including Photoshop, Illustrator, Acrobat, and Adobe Experience Cloud to creative professionals and enterprises

Deal value	$1.9bn transaction value
Ownership	Publicly traded (NASDAQ:ADBE)
Headcount	31,360 FTEs
Headquarters	San Jose, California
Leadership	Shantanu Narayen, Chairman and Chief Executive Officer
Buy-side advisor	—

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Adobe -> Semrush  (2026-09-11)
strategic_acquisition | MarTech | $1.9bn transaction value | announced
Target: SEO, content marketing, and competitive intelligence platform used by digital marketers across industries.
Website: semrush.com | Buyer site: adobe.com
HQ: Boston, Massachusetts | Ownership: public | Buyer ownership: public (NASDAQ:ADBE)
Advisors - Sell-side: Centerview Partners LLC
Source: Thematic - https://thematichq.com/software/d/adobe-semrush.html

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