Blackstone invests in Applecart

● GROWTH | MARTECH

JANUARY 22, 2026

Blackstone invests in Applecart

TARGET

Software platform that maps social relationships to help Fortune 500 C-suites and agencies target and reach key decision makers, policymakers, and stakeholders across advertising channels.

Ownership	VC-backed
Investors	Blackstone Growth, Endeavor, Burch Creative Capital (Chris Burch), Owl Capital, FHS Capital Partners, K Street Capital, PROOF +2 more
Capital raised	$123M
Headcount	424 FTEs
Headquarters	New York, New York
Leadership	Matt Kalmans, co-chief executive Sacha Samotin, co-chief executive
Sell-side advisor	—

INVESTOR

Blackstone

Global alternative asset manager and private equity firm

Deal value	$700m valuation valuation
Ownership	—
Board seats	Risa Heller, public relations founder
Buy-side advisor	—

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Blackstone -> Applecart  (2026-09-11)
growth_investment | MarTech | $700m valuation valuation | announced
Target: Software platform that maps social relationships to help Fortune 500 C-suites and agencies target and reach key decision makers, policymakers, and stakeholders across advertising channels.
Website: applecart.co | Buyer site: blackstone.com
HQ: New York, New York | Ownership: vc-backed
Advisors - not yet credited
Source: Thematic - https://thematichq.com/software/d/blackstone-applecart.html

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