Domaine acquires Pattern

● STRATEGIC | MARTECH

JANUARY 8, 2026

Domaine (BV Investment Partners) acquires Pattern

TARGET

Pattern designs brand identity systems, UX/UI, and eCommerce experiences on Shopify for direct-to-consumer commerce brands.

Ownership	Founder-owned
Headcount	11-50 FTEs
Headquarters	Berkeley, California
Leadership	Michael Janiak, Co-Founder & Executive Creative Director
Sell-side advisor	—

ACQUIRER

Domaine

Domaine Worldwide provides Shopify design, development, and marketing services to over 100 global commerce brands across the US, Canada, and Europe.

Ownership	PE-backed
Parent	BV Investment Partners
Investors	BV Investment Partners
Headcount	262 FTEs
Headquarters	New York, New York
Leadership	Peter Humphrey, CEO
Buy-side advisor	—

Share deal Copy details View press release ↗

Domaine -> Pattern  (2026-09-11)
strategic_acquisition | MarTech | announced
Target: Pattern designs brand identity systems, UX/UI, and eCommerce experiences on Shopify for direct-to-consumer commerce brands.
Website: thisispattern.com | Buyer site: domaineworldwide.com
HQ: Berkeley, California | Ownership: founder-owned | Buyer sponsor: BV Investment Partners | Buyer ownership: pe-backed
Advisors - not yet credited
Source: Thematic - https://thematichq.com/software/d/domaine-pattern.html

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