Highwire acquires The Bliss Group

● STRATEGIC | MARTECH

JANUARY 15, 2026

Highwire (Shamrock Capital) acquires The Bliss Group

TARGET

Data-driven PR and marketing communications firm serving healthcare, financial services, professional services, and social impact clients with insight-led integrated programs.

Ownership	Founder-owned
Investors	The Next Practices Group
Headcount	51-100 FTEs
Headquarters	New York, New York
Leadership	Cortney Stapleton, CEO and Co-owner Michael Roth, Managing Partner and Co-Owner
Sell-side advisor	GP Bullhound

ACQUIRER

Highwire

Strategic marketing communications agency delivering integrated PR, digital marketing, and analytics programs to B2B technology, cybersecurity, healthcare, and energy companies.

Ownership	PE-backed
Parent	Shamrock Capital
Investors	Shamrock Capital
Headcount	51-200 FTEs
Headquarters	San Francisco, California
Leadership	Michael O'Brien, CEO
Buy-side advisor	—

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Highwire -> The Bliss Group  (2026-09-11)
strategic_acquisition | MarTech | announced
Target: Data-driven PR and marketing communications firm serving healthcare, financial services, professional services, and social impact clients with insight-led integrated programs.
Website: theblissgrp.com | Buyer site: teamhighwire.com
HQ: New York, New York | Ownership: founder-owned | Buyer sponsor: Shamrock Capital | Buyer ownership: pe-backed
Advisors - Sell-side: GP Bullhound
Source: Thematic - https://thematichq.com/software/d/highwire-the-bliss-group.html

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