Ilkka Oyj acquires Custobar

● STRATEGIC | MARTECH · Marketing Automation & CDP

AUGUST 31, 2026

Ilkka Oyj acquires Custobar

TARGET

Customer data platform and marketing automation software for e-commerce and omnichannel retailers, unifying offline and online purchase data for targeted multi-channel campaigns.

Ownership	VC-backed · Superhero Capital, Rite Ventures
Capital raised	$402K
Headcount	~28-31 FTEs
Headquarters	Helsinki, Finland
Leadership	Laura Ek, CEO
Sell-side advisor	—

ACQUIRER

Ilkka Oyj

Finnish marketing, technology, and data services company offering digital marketing software, agencies, and data services to corporate clients in Finland and internationally.

Ownership	Publicly traded (Nasdaq Helsinki: ILKKA2)
Headcount	~330 FTEs
Headquarters	Seinäjoki, Finland
Leadership	Olli Pirhonen, toimitusjohtaja (CEO)
Buy-side advisor	—

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Ilkka Oyj -> Custobar  (2026-09-18)
strategic_acquisition | MarTech | closed
Target: Customer data platform and marketing automation software for e-commerce and omnichannel retailers, unifying offline and online purchase data for targeted multi-channel campaigns.
Website: custobar.com | Buyer site: ilkka.com
HQ: Helsinki, Finland | Ownership: vc-backed | Buyer ownership: public (Nasdaq Helsinki: ILKKA2)
Advisors - not yet credited
Source: Thematic - https://thematichq.com/software/d/ilkka-oyj-custobar.html

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