Moving Walls Group acquires Adarth

● STRATEGIC | MARTECH

JANUARY 20, 2026

Moving Walls Group acquires Adarth

TARGET

OOH (out-of-home) software provider.

Ownership	Founder-owned
Headquarters	Bengaluru, India
Leadership	Priyashaa Naayan, Co-founder Paras Prakash, Co-founder
Sell-side advisor	—

ACQUIRER

Moving Walls Group

Provides a full-stack OOH and retail media software platform — including demand-side, supply-side, and measurement tools — for advertisers, agencies, and media owners worldwide.

Ownership	VC-backed
Investors	Unilever Foundry, JRE Ventures
Capital raised	$3.75M
Headcount	158 FTEs
Headquarters	Singapore, Singapore
Leadership	Srikanth Ramachandran, Founder and Group CEO
Buy-side advisor	—

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Moving Walls Group -> Adarth  (2026-09-11)
strategic_acquisition | MarTech | announced
Target: OOH (out-of-home) software provider.
Website: adarth.in | Buyer site: movingwalls.com
HQ: Bengaluru, India | Ownership: founder-owned | Buyer ownership: vc-backed
Advisors - not yet credited
Source: Thematic - https://thematichq.com/software/d/moving-walls-group-adarth.html

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