ProductPlan acquires Winware.ai

● STRATEGIC | MARTECH · Market Research & Insights

JANUARY 12, 2026

ProductPlan (Bow River) acquires Winware.ai

TARGET

AI-native platform that runs AI-moderated B2B research with LinkedIn-verified audiences and synthesizes first-party customer and market insights for product, marketing, and UX teams.

Ownership	Founder-owned · Oceans Ventures, Lorimer Ventures
Capital raised	$3M
Headcount	12 FTEs
Headquarters	New York, New York
Leadership	Steven Cohn, founder and CEO of Winware.ai
Sell-side advisor	—

ACQUIRER

ProductPlan

Product roadmap and strategy software company

Ownership	PE-backed · Bow River Capital Partners; Bow River Capital
Headcount	74 FTEs
Headquarters	Santa Barbara, California
Deal team	Abdullah Ghuman (Bow River Capital)
Buy-side advisor	—

Share deal Copy details View press release ↗

ProductPlan -> Winware.ai  (2026-09-18)
strategic_acquisition | MarTech | announced
Target: AI-native platform that runs AI-moderated B2B research with LinkedIn-verified audiences and synthesizes first-party customer and market insights for product, marketing, and UX teams.
Website: winware.ai | Buyer site: productplan.com
HQ: New York, New York | Ownership: founder-owned | Buyer sponsor: Bow River Capital | Buyer ownership: pe-backed
Advisors - not yet credited
Source: Thematic - https://thematichq.com/software/d/productplan-winware-ai.html

Spotted an error or advised on this transaction? Claim credit or send a correction

MORE IN MARTECH

Taboola acquires Dianomi Ad Tech & MeasurementSEP 18

Dianomi – native advertising platform placing finance-brand sponsored content on premium publishers including Reuters, CNN Business, and WSJ, serving advertisers such as Charles Schwab, Invesco, and Bank of America. ›

Cyces Inc. acquires Looppanel Market Research & InsightsSEP 16

Looppanel – AI-powered qualitative user research platform offering transcription, thematic analysis, and insight repository tools for UX and product teams ›

xSeek acquires LLMonade SEO & ContentSEP 15

LLMonade – GEO and LLM SEO tools and services that help brands write, revise, and publish content optimized for citation by AI answer engines such as ChatGPT and Perplexity ›

Cemantica acquires Blue Green Ad Tech & MeasurementSEP 14

Blue Green – patented digital customer journey analytics and experience optimization software serving enterprise B2C, B2B, and B2B2C brands in financial services, healthcare, consumer, and technology ›

Monaco acquires Overlayy Sales EnablementSEP 5

Overlayy – Agentic AI copilot for B2B sales reps that analyzes sales conversations to automate account research, meeting prep, and pipeline intelligence; also built SalesQA, a benchmark for evaluating AI on real B2B sales conversations ›

Adobe acquires Rilo Sales EnablementSEP 3

Rilo – AI workflow automation agents for marketing and go-to-market teams that execute competitive intelligence, prospecting, content distribution, and sales-call analysis via natural-language instructions ›

Browse the full register →

SEARCH CONTACT

Thematic is a news publication, not an investment adviser. Nothing here is investment advice or a recommendation to buy or sell any security. Researched and compiled by Thematic; accuracy and completeness are not guaranteed.