Seismic acquires Highspot

● STRATEGIC | MARTECH

AUGUST 20, 2026

Seismic (Permira) acquires Highspot

TARGET

Sales enablement and revenue performance platform providing content management, coaching, training, and analytics for enterprise go-to-market and sales teams.

Ownership	VC-backed
Investors	B Capital Group, D1 Capital Partners, ICONIQ Growth, Madrona Venture Group, Salesforce Ventures +3 more
Capital raised	$648M
Headcount	1,032 FTEs
Headquarters	Seattle, Washington
Leadership	Robert Wahbe, Co-Founder and CEO
Sell-side advisor	Qatalyst Partners

ACQUIRER

Seismic

AI-powered go-to-market performance and sales enablement platform for enterprise revenue teams.

Ownership	PE-backed
Parent	Permira
Investors	—
Headquarters	San Diego, California
Buy-side advisor	—

Share deal Copy details View press release ↗

Seismic -> Highspot  (2026-09-04)
strategic_acquisition | MarTech | closed
Target: Sales enablement and revenue performance platform providing content management, coaching, training, and analytics for enterprise go-to-market and sales teams.
Website: highspot.com | Buyer site: seismic.com
HQ: Seattle, Washington | Ownership: vc-backed | Buyer sponsor: Permira | Buyer ownership: pe-backed
Advisors - Sell-side: Qatalyst Partners
Source: Thematic - https://thematichq.com/software/d/seismic-highspot.html

Spotted an error or advised on this transaction? Claim credit or send a correction

MORE IN MARTECH

Monaco acquires Overlayy

Agentic AI copilot for B2B sales reps that analyzes sales conversations to automate account research, meeting prep, and pipeline intelligence; also built SalesQA, a benchmark for evaluating AI on real B2B sales conversations

ServiceNow acquires Sweep

Agentic workspace that maps Salesforce and HubSpot metadata in real time, enabling revenue operations teams to document, govern, and automate GTM processes without code

Adobe acquires Rilo

AI workflow automation agents for marketing and go-to-market teams that execute competitive intelligence, prospecting, content distribution, and sales-call analysis via natural-language instructions

Ilkka Oyj acquires Custobar

Customer data platform and marketing automation software for e-commerce and omnichannel retailers, unifying offline and online purchase data for targeted multi-channel campaigns

Integrate (Audax Private Equity) acquires CaliberMind

Multi-touch attribution, marketing mix modeling, and GTM intelligence platform for enterprise B2B marketing and revenue operations teams

Nooks acquires FullyRamped

AI sales-coaching software that trains and onboards sales representatives through practice simulations

Browse the full register →

PAST ISSUES CONTACT

Thematic is a news publication, not an investment adviser. Nothing here is investment advice or a recommendation to buy or sell any security. Researched and compiled by Thematic; accuracy and completeness are not guaranteed.