TA Associates invests in PureSpectrum

● GROWTH | MARTECH · Market Research & Insights

JANUARY 7, 2026

TA Associates invests in PureSpectrum

TARGET

Operates a programmatic marketplace and sample management platform connecting market research firms, brands, and institutions with a global network of survey respondents.

Ownership	VC-backed · Arthur Ventures
Capital raised	$61.6M
Headcount	301 FTEs
Headquarters	Westlake Village, California
Leadership	Michael McCrary, Founder and Chief Executive Officer
Sell-side advisor	—

INVESTOR

TA Associates

Growth equity and private equity firm

Deal team	Dylan Hallman Jason S. Mironov Pedro Saltos Jarrod Sweet
Buy-side advisor	—

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TA Associates -> PureSpectrum  (2026-09-18)
growth_investment | MarTech | announced
Target: Operates a programmatic marketplace and sample management platform connecting market research firms, brands, and institutions with a global network of survey respondents.
Website: purespectrum.com | Buyer site: ta.com
HQ: Westlake Village, California | Ownership: vc-backed
Advisors - not yet credited
Source: Thematic - https://thematichq.com/software/d/ta-associates-purespectrum.html

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