Cemantica acquires Blue Green

● STRATEGIC | MARTECH · Ad Tech & Measurement

SEPTEMBER 16, 2026

Cemantica acquires Blue Green

TARGET

Patented digital customer journey analytics and experience optimization software serving enterprise B2C, B2B, and B2B2C brands in financial services, healthcare, consumer, and technology.

Ownership	Founder-owned
Headcount	11-50 FTEs
Headquarters	Cambridge, Massachusetts
Sell-side advisor	—

ACQUIRER

Cemantica

AI-powered customer journey value management SaaS platform for enterprise CX teams

Ownership	Founder-owned
Headquarters	Paris, France
Leadership	Eytan Hattem, CEO & Co-founder
Buy-side advisor	—

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Cemantica -> Blue Green  (2026-09-18)
strategic_acquisition | MarTech | announced
Target: Patented digital customer journey analytics and experience optimization software serving enterprise B2C, B2B, and B2B2C brands in financial services, healthcare, consumer, and technology.
Website: bluegreenbrands.com | Buyer site: cemantica.com
HQ: Cambridge, Massachusetts | Ownership: founder-owned | Buyer ownership: founder-owned
Advisors - not yet credited
Source: Thematic - https://thematichq.com/software/d/cemantica-blue-green.html

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