Ad Tech & Measurement deals

SUBSECTOR RECORD

Ad Tech & Measurement.

MarTech · 7 deals in the register, newest first.

Native advertising platform placing finance-brand sponsored content on premium publishers including Reuters, CNN Business, and WSJ, serving

Cemantica / Blue GreenSEP 16

Patented digital customer journey analytics and experience optimization software serving enterprise B2C, B2B, and B2B2C brands in financial

Integrate / CaliberMindAUG 27

Multi-touch attribution, marketing mix modeling, and GTM intelligence platform for enterprise B2B marketing and revenue operations teams.

Perion Network Ltd. / PRN (Premier Retail Networks)AUG 27

In-store retail media network operator providing software, content management, ad sales, and measurement across exclusive multi-year digital

Nielsen / DoubleVerifyAUG 6

Ad fraud detection, viewability and brand-safety verification bought by advertisers, agencies and platforms to prove digital campaign outcom

Blackstone / ApplecartJAN 1

Software platform that maps social relationships to help Fortune 500 C-suites and agencies target and reach key decision makers, policymaker

Moving Walls Group / AdarthJAN 1

OOH (out-of-home) software provider.

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